In the constantly changing VUCA world across industry domains, to win more RFPs and retain existing customers two aspects needs major focus - your company perception and your company business maturity. Experts say that your Proposals are the indication of your business maturity - one of the parameters to impress Proposal evaluators
Three questions all business leaders should ask:
- Does your proposal and solution look like a Sales novel for buyers to get interested?
- Do you have a right win strategy against the most tough competitors?
- Value Selling happen throughout, or is the Proposal filled with "fillers"?
Recent years have seen a tremendous disruption in almost everything buyers are facing today. Customers want fresh ideas and creative insights for addressing their business goals. They expect not operational vendors but trusted advisors and strategic partners.